CLIENT
Dedo Verde
ROLE
UX Designer
TIMELINE
5 months
Context
The NGO Dedo Verde was established in 2010 to bolster the solidarity economy in Parque Santo Antônio, a neighborhood in the southern zone of São Paulo. Its primary aim is to foster social responsibility through the promotion of sustainable livelihoods, enhancing both quality of life and the planet's sustainability.
How it works? Donors responsibly separate their used oil for donation, deliver it to designated collection sites, and the NGO then collects the donated oil to facilitate soap-making workshops. These workshops bring together women, often residing in the peripheral regions of São Paulo, to craft soap and generate income that sustains their families.
They have initiatives in use oil recycling, environmental education, and food security, changing the lives of more than 10,000 people in the neighborhoods around the headquarters.
Challenges
PROCESS
Hypothesis creation
User Interview
Personas
Analogous scenarios
Benchmarking
Wireframing
UI Design
Prototyping
HIGH LEVEL GOALS
What are the influential factors when it comes to oil donation?
When we started the project, we had several initial hypotheses that required validation. To obtain answers, we conducted a quantitative research study. Here are the hypotheses and assumptions made prior to the research:
1.
A significant portion of individuals consume fried foods at home at least once a week.
80.4%
of the respondents consume fried foods at home at least once a week.
2.
The majority of people utilize vegetable oil for frying (a raw material for collective soap production).
84.6%
utilize vegetable oil.
3.
The majority of people do not engage in selective collection for the reuse of frying oil (improper disposal in inappropriate locations).
66.6%
of the respondents dispose of oil in inappropriate locations.
4.
People are unaware of the possibility of reusing frying oil.
78.6%
of the respondents are aware that frying oil can be reused.
5.
The majority of individuals have never actively sought information about recycling.
48.3%
of the respondents have actively sought information about recycling.
interesting facts
PERSONAS
Focusing in improve the brand and build a Value Proposition to communicate better the service to the users, we did a rebranding workshop and wrote a complete guideline composed of new characteristics for the brand in addition to specifications for the content.
HOW MIGHT WE SIMPLIFY THE FINDING?
Thinking about offering knowledge to whoever finds it, we created a section with interesting articles about the theme, focusing in help people to know more about hosting sites.
We also thought about how a Telegram group could facilitate the decision by just connecting people with George, so he could easily answer the questions that people have, in addition to the fact that people could help themselves to find a hosting site.
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