CLIENT
Dedo Verde
ROLE
UX Designer Volunteer
TIMELINE
4 months
Context
The NGO Dedo Verde was established in 2010 to bolster the solidarity economy in Parque Santo Antônio, a neighborhood in the southern zone of São Paulo. Its primary aim is to foster social responsibility through the promotion of sustainable livelihoods, enhancing both quality of life and the planet's sustainability.
How it works? Donors responsibly separate their used oil for donation, deliver it to designated collection sites, and the NGO then collects the donated oil to facilitate soap-making workshops. These workshops bring together women, often residing in the peripheral regions of São Paulo, to craft soap and generate income that sustains their families.
They have initiatives in use oil recycling, environmental education, and food security, changing the lives of more than 10,000 people in the neighborhoods around the headquarters.
Challenges
HIGH LEVEL GOAL
Create a facilitator for the oil donation process
HOW WE STRUCTURED THE PROCESS
After analyzing the context, plan the strategy to achieve the expected objectives. The tools used were:
interview with users
Understand the pains and gains that users have with the platform, understand the profile and journey of users.
persona
Build at least one persona to refine the user profile, helping to create a user centered platform.
Analogous scenarios
Explore service concepts in other industries in order to gain inspiration and knowledge.
BENCHMARKING
Search and analyze interfaces of direct competitors.
medium fidelity wireframes
Create medium fidelity wireframe to point out proposed solutions and flows.
prototyping
Create prototype in Figma contemplating all finished screens, ready to be developed.
What are the influential factors when it comes to oil donation?
When we started the project, we had several initial hypotheses that required validation. To obtain answers, we conducted a quantitative research study. Here are the hypotheses and assumptions made prior to the research:
1.
A significant portion of individuals consume fried foods at home at least once a week.
80.4%
of the respondents consume fried foods at home at least once a week.
2.
The majority of people utilize vegetable oil for frying (a raw material for collective soap production).
84.6%
utilize vegetable oil.
3.
The majority of people do not engage in selective collection for the reuse of frying oil (improper disposal in inappropriate locations).
66.6%
of the respondents dispose of oil in inappropriate locations.
4.
People do not know the possibility of reusing frying oil.
78.6%
of the respondents are aware that frying oil can be reused.
5.
The majority of individuals have never actively sought information about recycling.
48.3%
of the respondents have actively sought information about recycling.
interesting facts
protoPERSONAS
Based on the interviews and desktop research, we created the protopersonas in order to facilitate the user-centered creation process.
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